The singer and his husband, Jorn Weisbrodt, star in the new holiday campaign, which also features the cast of The New Normal .

Jorn Weisbrodt and Rufus Wainwright

Image: Peggy Sirota

Via: fashionmagazine.com

The Cast of "The New Normal"

Clockwise, from the top: Bebe Wood, Justin Bartha, Georgia King, Andrew Rannells and NeNe Leakes. Image: Peggy Sirota

Via: fashionmagazine.com

Gap CMO Seth Farbman described the inspiration behind "Love Comes In Every Shade," which also features Fatherly Love and True Love:

Their personal relationships help remind us that every family is unique and often goes beyond just those we're related to--it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.

Previously in gay ads from Gap, JCPennys and others.